Sleep & Comfort · Case Study

WakeUFresh

WakeUFresh is a sleep and comfort brand needing a modern, fast website and an SEO engine to compete in a highly searched category.

Website DevelopmentOngoing SEO Retainer
WakeUFresh project screenshot
The Challenge

What we had to solve

Standing out in the mattress and sleep category against well-funded incumbents while building an organic moat.

The Solution

How we approached it

We rebuilt the site with a CRO-led product page architecture and put in place an SEO retainer covering technical SEO, content and on-page optimisation.

The Outcome

What changed

Improved Core Web Vitals, steady organic growth and stronger PDP conversion rates after the rebuild.

Technologies

What we used

  • WordPress
  • WooCommerce
  • RankMath
  • GA4
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