Tsuyosa is a new-age DTC personal care brand that needed a full-stack launch — brand, packaging, website and a paid-led growth engine from day one.
Building a category-disruptive brand from zero, with no organic awareness, an ambitious launch timeline and a competitive shelf both online and offline.
We built the brand identity, packaging system and DTC website on Shopify, then layered in Meta and Google Ads campaigns alongside an in-house social media engine producing weekly Reels and UGC.
Tsuyosa launched with a clean ROAS in month one, scaled spend month over month and built an owned social audience that converts.
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